It’s also a great idea to use left-justified text to catch readers as they naturally scan from left to right. Before getting too generous with your image text, spend some time in the Facebook Text Overlay Tool.
Text on the image: A study by David Ogilvy (advertising legend) found that people tend to read images before processing headlines and body copy text, which is why your image text should carry the most important message you want your audience to understand. So, Bombas took an innovative approach to engage their audience: inviting them to prove their brand knowledge and rewarding them with a special offer. Novel offer: Anyone can offer a price discount. Bombas Facebook ad boosts engagement, awareness, and new customers. Rather than settling for the run-of-the-mill discount offer, Bombas invites online shoppers to get to know their brand with a playful quiz that results in 20% off their first purchase. Mixed Media: Grab a little extra stopping power by creating hybrid images that combine vector illustrations (graphics) and photographs (like this unicorn rider).Ģ. Rather than talking about efficiencies and streamlining communication or centralizing messaging, the ad copy stays simple: ‘Slack brings all your communication together in one place.’Īlways try to use your customers’ words, get deep into their pain (ew.meetings), and speak right to the heart of how you can help. Street Speak: You probably didn’t even notice the casual tone of this ad - which is what makes it awesome. 
Problem + Solution: Without being too heavy-handed, this Facebook ad pokes at the universal hate for unnecessary meetings (something that never, ever happens at Leadpages) and then quickly saves the day with a promise to ‘Make Work Better.’ By highlighting their customers' problems and their company's solution, they've effectively introduced themselves to people unfamiliar with their brand (cold traffic).
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